NayaDaya Analytics – A Diagnostics Company for Business-Critical Change
Global Forerunner in AI-Driven Emotional and Behavioral Intelligence
NayaDaya Analytics and People Impact Analytics® – Briefly
People Impact Analytics® turns a simple three-question survey into a precise map of where your M&A integration or transformation is succeeding, failing, or even destroying value. It reveals the root causes behind the human behaviors driving these outcomes. The insights highlight the actions needed to protect your investment by turning people from a risk into a driving force for change. The process is easy to run, repeat, and scale. Powered by AI and emotional and behavioral science, this solution is created by NayaDaya Analytics Inc.
Find out before it breaks.
Our Origins
NayaDaya Analytics was founded to understand people’s emotions, predict behavior, build empathy, and increase engagement. From the beginning, the team was assembled to create data analytics and insights grounded in scientific research.
Combining science with artificial intelligence proved to be the most powerful way to maximize explanatory power and develop analytics innovations that genuinely support leading people and business-critical change.
Through close collaboration with customers and partners, and by working with employee and customer experiences across industries, NayaDaya Analytics gradually shaped its current solution: People Impact Analytics®. The result is a scalable analytics solution that reveals the fundamental sources of success and failure in M&A integrations and other transformations.
Today, NayaDaya Analytics is expanding its business and partner ecosystem globally – helping organizations protect value, engage people, and execute change with confidence.
Many people ask about the name NayaDaya. The words originate from India: Naya refers to different viewpoints, and Daya means compassion. Together, they represent movement, change, empathy, and engagement – the same principles reflected in the green NayaDaya symbol.
Our Team
Marcello Mortillaro
Ph.D., Senior Scientist, Scientific Advisor, Partner
Your questions answered
What is People Impact Analytics®?
Only three questions – our analytics reveals the break points in your M&A integration or transformation
People Impact Analytics® is a game-changing analytics solution for identifying and mitigating people-related risks and fostering inclusive, sustainable change in Mergers and Acquisitions (M&A) and other business transformations. Typical people risks include increasing employee turnover, resistance to change, quiet quitting, and productivity collapse. For M&A specifically, the analytics covers use cases from due diligence to pre-close and post-close integration stages.
The analytics is based on emotion behavior science, AI, and M&A and change process intelligence.
What the analytics does: The analytics reveals employee experiences and their business impacts, explaining
- A clear integration or transformation snapshot: what works and what doesn’t
- People-related risk levels and employee experiences
- Quantified root causes and predicted change impact
- Qualitative explanations behind the numbers
- Three concrete action focus areas to mitigate risks, engage people, and support successful execution
How it works: The process follows three clear phases –
- Asking only three intuitive questions from employees
- Analyzing the data with AI and science-based algorithms
- Delivering predictive insights and focused action recommendations
Business benefits: The explanatory and predictive power of the analytics enables you to
- Predict where your M&A integration or transformation will fail – before it does
- Turn people from a risk into a driving force for change
- Drive business outcomes with a standardized, AI-driven, scalable process
People Impact Analytics® excels in multi-geo, multi-language, multi-cultural setups and can be deployed essentially anywhere in the world. It works great with as little as ten surveyed people to thousands or tens of thousands. It requires no installations and no trainings, and it’s easy to get deployed. It is fully anonymous, safe and compliant - truly a standardized, scalable and low-risk solution. You can focus on what truly matters, reduce uncertainty, and lead change toward your business goals.
We work both directly with the clients, and also through our partner network including Deloitte.
Contact info@nayadaya.com to hear and discuss more.
How does the analytics process personal information?
People Impact Analytics® does not receive, store, nor process any personal information at all.
Hence, the surveys and the following analyses are fully anonymous. NayaDaya Analytics does not even receive email addresses of the targeted people, so we do not know who the respondents are.
We have a strict end-to-end protocol in place to protect the anonymity, starting from initial automatic redaction of any incidental personal data, and ending with a human curation of the analysis report to validate the anonymity
The only case for which NayaDaya Analytics processes personal information is using business contacts for the purpose of marketing and sales. This is not part of the analytics solution. See Privacy Notice | NayaDaya Analytics.
How is the analytics deployed?
Deploying People Impact Analytics® is very easy for the client. It constitutes a single task, rather than a separate project, in the client’s wider ongoing program (their M&A integration, for example). As a client you don’t need to assign a project manager - you can focus on the business results.
The stages in the analytics deployment are
- Survey: The targeted people respond to a simple online form with only three questions. Someone in the client’s organization first sends them the invitation to the survey including the link (URL) to the form – we provide the link and the email template.
- Analytics: We analyze the data on our analytics platform
- Review and actions: We present the observations, insights, and action recommendations to the client stakeholders in an online call – they will then take the actions to mitigate the risks and leverage opportunities
No installations or trainings are needed on client end.
We assign a human Service Deliver Manager who helps the client to deploy the analytics easily and successfully.
Ready to see what this could reveal in your organization?
See how three simple questions translate into clear priorities and concrete actions without heavy surveys or complex setup.
