From Employee to Customer Experience - How Managing People Impact During Change Fuels Business Growth

It’s widely recognized that great Employee Experience (EX) enhances Customer Experience (CX), driving both growth and profitability. In our webinar on June 10th, we shared how you can harness emotion-behavior science and artificial intelligence to manage people and culture impact during business transformations — ultimately boosting both your top and bottom lines.

Watch the webinar recording:

We explore real-world use cases where transformation creates both stress and engagement among employees — such as M&A integration, organizational restructuring, digital transformation, or post-crisis recovery. Using emotion-behavior theory developed at the University of Geneva, and People Impact Analytics®, an AI-powered toolset, you can understand your people and culture landscape — and act accordingly.

We also dive into the causal link between EX and CX: how positive employee experience leads to stronger customer outcomes — and how negative EX can erode CX. You'll discover how early interventions can help mitigate risks and unlock opportunities.

The webinar is designed for HR professionals, business leaders, change enablement teams, and M&A experts who want to lead transformations more successfully by factoring in the human element.

Gain insights from Petri Järvinen, CEO and Partner at NayaDaya Analytics Inc., and Maria Kausto-Turner, Partner at NayaDaya Analytics Inc., as they host this engaging webinar in English.

Petri Järvinen

CEO & Partner

Maria Kausto-Turner

Customer Value & Insights, Partner