NayaDaya Analytics partners with Atamai Management Consultancies to support M&A and transformation success in the Middle East

NayaDaya Analytics Inc. and Atamai Management Consultancies LLC have entered a partnership that combines Atamai’s deep market, industry and client understanding in the United Arab Emirates and the wider Middle East region with NayaDaya’s analytics technology.

Atamai is a Dubai-based senior-executive advisory firm focused on M&A consulting and other strategic transformations. The consultancy supports clients across several industries including power, oil and gas, manufacturing, construction, technology, and retail. Atamai draws on the diverse experience of its partners across multiple top-tier companies and demanding international business environments.

NayaDaya’s People Impact Analytics® is used by large and medium-sized people-centric businesses worldwide. The AI- and science-driven solution supports multicultural and multilingual use cases and provides actionable insight to turn people from a source of risk into a driving force of change.

Together, the companies will help clients — including corporate acquirers, sellers, and private equity firms — identify, measure, and mitigate people and culture risks in business transformations, particularly across the M&A lifecycle from due diligence to post-close integration.

The partnership supports both companies’ ambition to help clients succeed in complex business situations where strategic, human, operational, and financial factors must come together.

Paul Zeitoun, Managing Partner, Atamai Management Consultancies:
“NayaDaya Analytics brings a powerful capability to make people- and culture-related risks visible and manageable. This strengthens Atamai’s advisory offering, particularly in M&A and transformation situations where human commitment and cultural alignment are critical to success.”

Petri Järvinen, CEO and Partner, NayaDaya Analytics:
 “People and culture are often decisive factors in whether M&A and transformation initiatives succeed. Atamai’s deep understanding of the Middle East business environment, combined with People Impact Analytics®, creates a strong foundation for helping clients manage the human side of complex business change.”

For more information:
Petri Järvinen, CEO and Partner, NayaDaya Analytics Inc., petri.jarvinen@nayadaya.com

Paul Zeitoun, Managing Partner, Atamai Management Consultancies, paul.zeitoun@atamaiconsultants.com

Rabih Chehade, Founding Partner, Atamai Management Consultancies, rabih.chehade@atamaiconsultants.com